Fashion against preconceptions



#StudioFashionDesign #Master-Thesis

Due to increasing global mobility, caused by different reasons such as wars, economic underdevelopment, but also educational opportunities and open labor markets, migration has become one of the most important aspects of the 21st century.

This means that people can more easily encounter other cultures, religions, languages and familiarize with new ideas and different lifestyles. Migrants often experience difficulties as they move into a society whith other norms, values.

Experiencing this specific situation made Stephanie Yoon wonder if there is anything that fashion/clothes can do to help those in such situations. Can clothes protect the wearer psychologically from insecurity and put them at ease or make them looking as they are at ease even though they are not? And eventually, can fashion somehow bring society to be more tolerant, more kind, more compassionate to diversity?

"I (...) think there are certain evident components of comfort when it comes to daily clothing."
"As an asian-female immigrant in Switzerland, especially recently married to Swiss, made me experience many different prejudices and micro-aggressions (...).
Moreoever, having less control over my own life than in the time in my home country, has also put an extra insecurity on my social life. However, as time goes by, this struggle made me come to realize it has all started from my own vulnerability to not to be „worthy enough“ as a person, to belong to others and be loved by surroundings. A (...) step was to discover the power of fashion as a method of silent protest."

As a social animal, human are by nature always looking for belonging and connection. It applies universal and timeless. However, this sometimes seems rather difficult when we encounter differences. We are never sure how much the society can tolerate different culture and how they will react. In this situation, how does the fashion affect on people’s identity? On the street of Basel, you can see a lot of people wearing traditional clothes such as headscarves, African tunic, or traditional Indian dress layered with down jacket bought from the closest shop in that region. Cultural attire is part of their identity, and this is also inviting people to analyze them with a quick perceptions.

Stephanie Yoon uses these attitudes and attires to develop novel styles that juxtapose a certain familiarity with both travel and belonging to display confidence in one's surroundings.

She has since founded her successful Basel-based label Nina Yuun and her collections have been displayed at Mode Suisse and the NZ Dunedin Fashion Week. In March 2019, she will exhibit her collections at the DACHshowroom in Paris.


Prof. Priska Morger

, Studio Fashion Design

Prof. Dr. Bettina Köhler

, Masterstudio Design