Inter_Body_Space

,

2020

A new interpretation of a performative fashion presentation based on the example of functional knit-fashion

#StudioScenography #Master-Thesis


In her master thesis Alessandra Di Santo developed a new interpretation of fashion presentation through tangible physical knit- fashion, which stationed itself against the fast fashion system. This fashion presentation deals with essential questions of fashion. Will we still need physical clothes tomorrow? Or how will we as humans buy our clothes in the future? This also led to spatial changes in the arrangement of the fashion space; both on stage, as well as the public space. The result is an amalgamation, which removes the spatial boundaries between the audience and the models, who wears the knit-fashion. The audience now sees itself as part of the whole exhibition.

Since the 1960s, fashion presentations have become social events, which have a significant impact on changes in social, ecological and economic areas. The idea that fashion presentations are purely for staging purposes is outdated, due to the rise of global digitalisation. Fashion presentations have become creative instruments of ideas and concepts. The internet has infinitely expanded our horizon of human interaction in the world of fashion.

The fashion creations of her fellow student Catarina Cardinale are sources of inspiration for Alessandra Di Santo's tailor-made and unique fashion presentation. This fashion presentation deals with essential questions of fashion. Will we still need physical clothes tomorrow? Or how will we as humans buy our clothes in the future? This also led to spatial changes in the arrangement of the fashion space; both on stage, as well as the public space.

The result is an amalgamation, which removes the spatial boundaries between the audience and the models, who wears the knit-fashion. The audience now sees itself as part of the whole exhibition. This means that the audience is no longer passive, instead it can participate actively and immersively in the fashion scene by wearing white uniforms, walking in the fashion space, while supporting the dressing and undressing process of the models and also by virtually wearing the knit-fashion.

Inter_Body_Space (Master-Thesis and movie by Alessandra Di Santo)

Mentors:

Prof. Andreas Wenger, Studio Scenography & Exhibition Design,

Ruth Scheel, Studio Scenography & Exhibition Design

,

Martina Ehleiter

, Studio Scenography & Exhibition Design