Interwoven Cultures



#StudioFashionDesign #Master-Thesis

Throughout history clothing was more than a functional object. Clothing in the past was the most important way of communication between different values & philosophies.

«(...) many people around the world still identify themselves, even if only for a special occasions or festivals, with the style of dress that is unique to their own way of living and reflective of their history. (...)Clothing, as an artifact, is the most intimate of objects and reflects details about the culture of people who wore it.»
- Jill Condra

In this thesis, different subjects and themes in clothing will be explored to find the link or the similarities between ways of dressing in some cities and seaports of Iran and its neighbors from the northeast and southeast borders. There is a certain style in Iran - in this thesis called the “Representative Style” which was adopted across different cultures by different communities. This art of layering, headwear and the similarity of fabrics including adornment or embellishments of dressing, could be explained by the relevant climate, or by their moral values and/or their religion. But one should emphasize that the garments (colors, Motifs) symbolize and expresse more extensively the rural culture of the people, rather than representing the Islamic “forced law”.

Due to the nascence of trends followed worldwide, people look the same and are not eager to promote their cultures through their attire. That being said, it doesn’t mean we should try and add “cultures” every day in what we wear, but try and tell a story in some occasions at least. From northeast to southeast of Iran, what is noticeable is the proper explosion of colors and patterns in people's attires. Their relationship with the culture and the nature surrounding them is extremely inspiring. The incredible way of expressing themselves through their dresses, telling stories and making a statement, makes one think how can we take these points and add them to our everyday lives. What is the story we want to tell with the way we dress?! What can we do in our time with our way of dressing that can make the future generation wonder?

It is interesting how just a single piece of garment from a different region can put away the differences. How just by wearing a more colorful attire the presence of the wearer can get more distinct and visible - but questions remain: How can a garment play a strong role in stronger cultural exchange? How can we translate our traditions, our cultures through clothing into a contemporary pieces of garment? Lida's work tries to answer some of these questions by creating a collection that was inspired through her written Master Thesis to showcase some examples (outfits were created based on the observations from this research). The collection contains outfits that are mostly made in order to create the contemporary representative style of Iranian women from northeast and southeast regions - a “More is More” situation, wherein adding more fabric to your outfit gives a sort of regality to the look. Comfortable yet convenient for a modern women combined with a cultural message to the audience: We can create a beautiful story by adding different pieces together. It is obvious that sophistication lies in the details. The pleasure, the delight, the surprise, and the richness of a textile all together created “(a) story, the story that was learned from this exploration”. Moreover, it was a trial to introduce the audience with a few pieces of rich Iranian culture through these garments.

«The modernity of yesterday is the tradition of today, and the modernity of today will be a tradition tomorrow.»
- Jose Andres


Prof. Priska Morger

, Studio Fashion Design

Prof. Dr. Bettina Köhler

, Masterstudio Design