My Design?



#StudioIndustrialDesign #Master-Thesis

Those who recognize what makes them unique can consciously develop themselves further. This is probably why many renowned designers have expressed their self-image in a personal design manifesto. Consciously formulating one's individual design identity is demanding and takes courage. Using three mundane pieces of furniture, Ingmar Haudenschild asks the question that drives many design students and systematically analyses his design processes: What makes my design special?

Design identity is the result of a design process, which is composed, among other things, of a constantly evolving network of memories and subconscious thought patterns and the corresponding reflection. Cognitive thought patterns are also strongly shaped by education, upbringing and personal influences from role models. In his work, Ingmar Haudenschild reflects and compares his previous design drafts and processes with biographical events and impressions. This empirical approach resulted in an ensemble of three independent design objects that are intended to express typical aspects of his design identity.

About Ingmar

Ingmar concluded his Bachelor’s Degree in Indu­strial Design at the HGK and continued immediately with his master at the Masterstudio, Studio Industrial Design. Be­sides his academic career, Ingmar has founded his own Indus­trial Design Studio.

Final Thoughts:

Designers have a responsibility to help shape and improve the future of our society.


Prof. Werner Baumhakl, Nicole Schneider

, Studio Industrial Design

Prof. Dr. Ralf Trachte, Meret Ernst, Alfredo Häberli

, Studio Industrial Design